TheUncool // Giallo

TheUncool is our inspirational moodboard about what we find “interesting”, “cool”.

This week it is time for TheUncool Yellow: a moodboard dedicated to yellow color, and all its beautiful shades.

Yellow is primary color; it is a symbol of light and energy.

Bold color, it shows you need to change something in your life. It sybolizes gelosy.

Yellow is highly recognizable and is used for taxi, schoolbuses and traffic light.

Yellow is also the color selected for Colorimetria // Chromie, the project by GJ-The Fashion Atlas on fashion photography.

Fashion photographers and stylists are invited to make a fashion editorial of 4-5 shoots focused on yellow.
The most beautiful editorials will be published on GJ-The Fashion Atlas.

Send your photos at within the 20th of July 2015.

Here you find the previous colors of Colorimetria // Chromie:

Celine // source: manrepeller

The Simpsons

exploited flowers by Fong Qi Wei // source:  collater

Yellow neon

Xiao Wen Ju by Tim Walker // Vogue

Delpozo // source: stylosophy

Cactus by Kwangho Lee

The Beatles // Yellow Submarine

Obsession Serie // Kwangho Lee

Victorian Necklace by Jointed Jewels

Photo Micheal Comte // source:

Beyoncé for H&M // source:

Céline // SS14 // source:

Rihanna // Met Ball 2015 // source:

Scarlett Johansson // Vicky Cristina Barcelona

Faceture Vase // source:

Marni // SS15