Close your eyes.
Imagine the sea.
What color is the sea? Blue? Wrong!
The sea, as every object that surrounds us, is not made of one single color.

Let’s change our perspective. What if colors have no name but are considered only as elements to touch and that you can mix or divide to create new combinations? What if only primary colors exist and through them we can explore unlimited possibilities of shades and make new colors?

Nameless Paints  changes completely the way we perceive the colors.
It is a set of colors created by Japanese design studio Ima Moteki, that won Kokuyo design awards 2015.

The two  designer Yusuke Imai e Ayami Moteki say:”The names we assign to colors are restrictive and only serve to impede our minds. The water that comes out of a faucet isn’t “blue.” Leaves on the trees can be “green” but they can be so much more”.
By not assigning names to the colors, they want to expand the definition of what a color can be, and the various shades they can create by mixing them.

Instead of names, each tube in the 10-color paint set is identified by one or more circles of color. For tubes with more than one circle, the size of the circle indicates the proportion of paint that were mixed to create the resulting color.

Nameless Paints is a radical new way of getting kids -but also adults – to intuitively understand color and remove the preconceptions that names like “green” and “blue” create.

More info at