Laura Mallows, from Bath Spa University,as Samara Bishopp, is one of the most insteresting emerging designers seen during Graduate Fashion Week 2015 in Londra.

The collection “Banned Obsolescence” plays against the modern idea of “Planned Obsolescence” in which companies make a product with a set lifespan.

What about your collection – inspirations, materials, silhouettes?
My collection was initially inspired by the idea of waste and how waste is viewed negatively. I wanted to reverse this idea and find beauty in what we discard. The texture in my collection which looks like embroidery is actually the discarded denim yarn which I pulled off strips of old denim jeans to make fringing. The yarn was beautiful in itself, I loved the pattern it created, so topstitched this down onto more denim to create the swirled pattern effect.

patchwork denim pieces are cut in asymmetric shapes, this shape is reflected in the silhouettes and panels of the garments, these asymmetric shapes are also carried through to the buttons which I myself made. This repeated asymmetric shape was inspired from smashed china plates; which I was up-cycling to make embellishments.

I was also inspired by the work of the artist Andy Goldsworthy; whom celebrates the beauty of nature, by making structures with materials that we may blindly disregard. Looking at circular structures that Goldsworthy also created, inspired the silhouettes of the rest of my collection; as the coats and the necklines of both the tops and the dress are a complete circle. I loved the contrast between the irregular smashed shapes and the organic circle elements. I also played with the contrast of denim tones, using a range of different coloured blue denims and white cotton drill for dramatic effect.

The fringing detailing on garments was made from old jeans, as was the patchwork, textured pattern and the weaved cropped coat, which used to be 5 pairs of jeans and two skirts!
I made the leather clutches to add a pop of colour, and iridescent zips with silver topstitching to also add newness to the collection. 
What about your experience at GFW and what do you expect?

My experience at GFW was extremely positive, it was exciting to see my work showcased at such a professional event in London.

The compliments since have been so inspiring, people constantly posting my work fills me with confidence. It definitely makes all the hard work seem worth it. I wouldn’t say that I expect anything now, but I would say because I am such a driven and hard working individual that hopefully the future entails a career in the fashion industry.

GFW helped me greatly with putting my work out in the world, Vogue Italia posted my work and so far it has 2200 likes, which is crazy! Now it’s just a case of finding the right employer, which will probably be a hard task as there are so many strong graduates to compete against.


Your future plans and what does it mean fashion for you?
My future plans at the moment are just to start my career, I am eager to find the right job and get started basically!

Fashion amazes me; the creativity and inspiration it creates, its ever changing and moving demands. My career and future is definitely within the fashion industry, I love the challenges fashion presents to me, it keeps me on my toes and it is extremely rewarding.

Fashion is integral to life, everyone is in some way involved with fashion and with fashion you can involve everyone, it is endless.