Intro

Grown up through his father’s work, since he was a little boy the Mexican designer Paulina Luna had the chance to come closer to art and different materials. Through the years this passion bought him to the fashion field, attracted by curiosity of knowledge about textile compositions and making clothes.

He joined the fashion school in the city of Guadalajara, where he was born. Founded in 2015, one of the emblems of his same name brand is the femininity, described by the designer as a freedom to express yourself going beyond any social stereotypes. With an androgynous design, each collection gives importance to form and structure, especially inspired by pre-Hispanic architecture.

Tell me about yourself and your work.

I’m a reliable and tenacious person. I’m also very persistent and disciplined. I love my job and I consider myself very lucky to do what I really want to do. I come from Mexico and here I have my own luxury prêt-à-porter line.

Tell me about your last collection and its concept.

The elements from where I started are: structure, movement, trigonometry, cubism, oversize and lines. All of them are emblems of pre-Hispanic architecture, from where I took inspiration. Then I also looked at the works of a Mexican architect, Augustin Hernandez, who’s an emblematic figure in Mexican architecture. Each piece has its trace through pre-Hispanic elements. Various textiles compose the collection, such as mohair, silk, wool, leather and polyester, with a range that goes from black to a bright sand, but our colour accents are derived from the land range, dry green and silver smoke grey.

What does inspire you?

I’m inspired by art, architecture, social movements and my country, Mexico.

How would you describe your design with three adjectives?

Form, function and structure.

Which role has architecture in your creation?

Architecture has a main role for each collection we develop and I think it’s great to be able to conceptualize through it, because every time is a great challenge.

Favourite colour and textile?

Black, dry green and gold. My favourite textiles are mohair, silks, leathers and cashmere among others.

What does elegance mean to you?

For me, elegance is a part of each women or person and it goes beyond the social. We carry it inside and we can freely express it through art and fashion.

What do you listen to while creating?

I listen to the true nothing. It isn’t anything that I feel I need, it’s because I spent almost all my time in my workspace with the natural sounds that there are there around me, but if I get to put on something special, it would be piano or classical music.

Which designers do you like and take inspiration from?

Rei Kawakubo, Moncler and Elsa Schiaparelli.

Who would you love to dress one day?

I’d love Jennifer Lawrence, Keira Knightly and Cecilia Suarez.

What about your future project? What should we will be waiting from you?

We continue working very hard season after season. We’re actually preparing FW19 and in a short term we’ll open our atelier house here in Mexico. In my future I hope to position myself in the world to continue tracing as a brand.

Tell me three adjectives that describes your country.

Tradition, culture and pre-Hispanic architecture.

Close your eyes and think about a shape or objects that would describe your country.

Three-dimensional.