Emerging designer Noa Raviv, who links fashion with research and technology, moved to New York from Tel Avivto continue her work, after her first collection Hard Copy, inspired to digital errors, which was exhibited at the Metropolitan Museum of Art in New York in the Manus x Machina exhibition.
For the Fall-Winter 2017 Noa Raviv preferred working with classical sewing technics mixed with a contemporary touch, such as digital prints on textiles.
The result reached by Noa Raviv is pure poetry: delicate clothes characterized by transparency, ruffles and chromatic contrasts which emphasize their volumes.
The collection is based on on the concept of ‘non places’, a term coined in the mid-1990’s by French anthropologist Marc Augé to refer to transient spaces that hold no real sense of ‘place’ or history for people, such as motels, roads, shopping malls, airports; but these place could be important and characterized by emotions, depending on each individual’s experiences.
In the contemporary society, humans spend their time in front of a computer, replacing real emotions with a digital and virtual life.
“The mind is everywhere and, at the same time, is nowhere”.