Everything can happen in a weekend far from home. Take two friends, one a photographer and the other one a model, and the city of Milan as background: that’s the fortune of Everyday life in Milan.
Everyday life in Milan is not a fashion editorial, it doesn’t show the beauty and the virtuosity of amazing clothes. What is illustrated in these pictures is the real life, the truly character of this story. Precious moments of everyday life are captured by analog films and digital mini screen, making authentic every single frame.
Inspired by the new advertising campaigns of the fashion brands Balenciaga and Vetêments, each picture of Everyday life in Milan squirts out from every pixel the new normcore aesthetics. What does matter isn’t the perfection of being, it’s not the elegance in dressing: what’s really important to live a good life is spontaneity.
Nothing’s premeditated, anything is accurately studied, Everyday life in Milan catches the eye with portraits and gestures full of naturalness. Clear sky, streets, supermarkets and cozy places are the backgrounds that, in every frame, go with this adventure, caught in warm shades and a sour and retrò vibe.