Certainly one of the American cities that mostly innovated the music field is Detroit. Even though it was in decline because of the oil crisis that ruined it from 1976 to 1979, followed by the drop of automotive industry, thanks to music it had its revenge, obtaining the “native home of techno music” title. Abbreviation of “technologic”, techno is a music genre born in early ‘80s, like a reaction to Disco music, much expensive to be live played in clubs. In a ghetto and poor scenery, the DJ figure started to take importance because it was a cheap musician perfect to play live at new club’s openings.
Built on musical heritage base on works and researches of Kraftwerk and European rock music with a synthetic sound, today techno music is one of the most listened genres, due to its founders such as Juan Atkins, Derrick May and Kevin Saunderson. Listened to rave parties from the beginning of ‘90s, techno music is spread out even in Europe, especially in the city of Berlin.
Love & Techno is a fashion editorial, shot by the Estonian photographer Riina Varol, who celebrates this kind of music. Tribute to the underground and techno music of the ’80s in Detroit, this fashion shooting shows the classic style of the raver of that period. Leather, straps, black and goggle-rimmed glasses are the absolute protagonists of these outfits, a dress code still used today by the Berliner’s club Berghain.
Immortalized in the shoots of Love & Techno is a model raver, a little doll and a bit sexy: in provocative contemporary clothes and the kind of fluid, frequent colourful and decadent high-end lo-fi clubs and underground, conquering uncontested with her dance the suburbs and the abandoned urban areas of Eastern Europe.