Since birth, our eyes used to see what’s inside the world classifying it in different shades. Everything around us has a certain colour, that identifies its details. Our experiences, religions and culture influence their perception: just making some examples, in western cultures the colour red has always been the symbol of the fire and passion, blue remembers the sea, the sky and gives a sense of serenity, green represent the nature and the growth.
It’s from a color’s perception that has born the new capsule collection SS 19 of the emerging neapolitan designer Claudia Imperatore. Named -4, this collection has as uncontested character the color green, influenced by the easter culture. As a chinese symbol of purity, health, honesty and integrity, that shade goes on a travel with eastern itinerants, ready to share their culture and to get western influences. Pure expression of the unexpected society’s changes, these street travellers are the result of the phenomenon of globalisation: the aesthetics and the self-expression, earned by travels and different habits, is translated into clothes.
Poplin, iridescent organza and transparent PVC match, with their innovation, the simple lines of every piece of the collection. Dynamically conforming to the consumer’s needs, every item can be shorted and modified, it can hide or expose pockets depending on some panel’s overlapping, everything due to the use of buttons that can be opened or closed for any wants.
In line with mediatic and cultural expansion, -4 capsule collection responds to the needs of the youngest generation, giving them combinable accessories that satisfy the everyday routine.
Common pit-stop place for cars, the -4 floor of a parking lot transforms into a stop and meditation place, the perfect location where immortalize, with the photoshoot of the emerging photographer Nicola Pagano, the itinerant models in their own expressivity, during of some stops of the journey.