Love, Art & Groceries… and an extraordinary, eclectic woman and avant-garde artist, the American Peggy Guggenheim. These are the inspirations for SS17 collection by Zayan The Label, an emerging brand created by Lebanese fashion designer Zayan Ghandour.

Her career in fashion started with a limited edition t-shirt line, which gained notoriety quickly amongst editors and buyers alike. Following the success of these first lines, Zayan began developing her eponymous brand: Zayan the Label, which debuted at Paris Fashion Week in 2011 to wide acclaim and recently opened her first standalone in Dubai.

A strong woman and designer draw inspiration from a cultured, passionate and totally nonconformist woman such as Peggy Guggenheim.  The name itself of the SS17 collection, Love, Art & Groceries, is inspired by her and summarizes the most important moment of the socialite’s life: her great passions with artists and writers, that she had in the lush gardens of her house in Venice; her love for the art, which she discovered since she was young, and that accompanied her throughout her life.


The silhouette is linear and simple: off shoulders long dresses, that softly slide on the body are mixed with biker jackets or leather shorts; top with frills go with longuette skirts or Capri trousers that highlight the volumes of the tops.

White is the neutral tone that prevails on the other colors of the collection, which are black, green, red, light blue and delicate yellow.

Textiles, such as lace, delicate cottons, or leather create the unique romantic-rock mood of the collection. Textured black organza gowns are transformed with vintage-inspired pearl tassel embellishment, lace trims and cross-stitch rose embroidery. Inspired by Peggy’s lush Venetian grounds, Palm Leaf lace is a fresh motif, combined with sheer tulle and offset with tuxedo trims. The collection also captures Peggy’s love of art; super-soft 3-dimensional crochet accented with bold partial stripes is a nod to Man Ray’s painting, Mime, from the Guggenheim Collection. While Sevirni’s painting, Blue Dancer inspires textured organza dresses in soft pastel blue, with contemporary cut-out sleeves and romantic ruffle detail.

The style is completed by sandals with straw sole, similar to espadrillas or decò-inspired crochet flat sandals.

See more: Zayan The Label