Retromania is born from our addiction of vintage. It was born to celebrate a bygone period that has influenced generations and it continues to influence them still today. Artistic movements, musical revolution, cultural revolution. These are the years of experimentation, freedom of expression. We are in the 1980s.
In this editorial the fashion photographer Luigi Sgambato brings us back to the 1980s. These are the years of extravagant combinations and laminated materials: oversized jackets, leather pants, denim skirts, walkmans, Polaroids are the must-haves of an entire generation, which loved films like Footlose and Grease, or pop star like Madonna.
Retromania is not only a tribute to this historical period but also a criticism of our generation, unable to move forward but only able to refer back to the past. We live in a pop age gone loco for retro and crazy for commemoration. Band re-formations and reunion tours, revival collection of the most famous stylist and brand, commemorative day etc.
We have indeed reached a tipping point, and that although earlier eras had their own obsessions with antiquity—the Renaissance with its admiration for Roman and Greek classicism, the Gothic movement’s invocations of medievalism—never has there been a society so obsessed with the cultural artifacts of its own immediate past. Retromania examine the retro industry and ask the question: Is this retromania a death knell for any originality and distinctiveness of our own?
We’ll leave the answer to you.
Photo // Luigi Sgambato
Styling // Mirta Robioni
Model // Claudia de Nicolò
Make up // Sara Bottiglieri